Last Sunday, we had a blast💥. December 5th, 2021. A landmark day for the hyper team, and a landmark day for the hyper community.
Why? It was the day where our very first hypers defined by themselves what it means to be a hyper. The day they spread the hype to the rest of New York. The day they bonded for the first time, as hypers.
They say a picture speaks a thousand words. So, what about a video, one million? We’ll let our video speak for us. This is how we hypers do it.
A full-day session: spread the hype, work hard, play hard.
On December 5th, we did our very first hyper event – Work hard, play harder – to start creating our hyper community, and to spread our mission around NY.
We put a lot of effort to make sure that we fulfilled our mission for the day: get everyone in on the hype, and get our first hypers together to experience the power of active social fun. We think we nailed it! 🤙
The tour: we put together some teams to spread around the hype in NY. 6 teams of 7 people, and 6 different routes – from Times Square and Bryant Park to Brooklyn.
The goal? Make some noise as the hypers we are, wave our flags and spread our mission to New Yorkers, all the while having some fun and doing some challenges (as you know we like!)
The killer workout: we head to Grit Bxng for our awesome (breathtaking, in the most literal sense) workout. Part of the hyper team had been to the studio, so the expectations were super high. They definitely managed to exceed them, which honestly, came as no surprise – they have an amazing team.
We had a blast with Anthony Crouchelli who, as always, managed to push the envelope and boost our energy levels to the top despite the challenging nature of the workout. It was just great. We did our product demo, and we finished in the only way we could: with a plank challenge. Congrats to the three winners for those crazy 5 minutes! 💪
The community blast: we finished the class with a total hype. No breath, but definitely hyped. We bonded over some drinks to celebrate our day: the experience, the effort, the community, the possibility to have active fun. And, let me say, we definitely had fun. From water to margaritas – whatever our hypers felt more like!
This is how we hypers do it
Work hard, play hard. Our hyper philosophy fits very well with this saying because we think that in balance is virtue. Working hard is important because it helps you to focus all your energies on achieving a powerful goal – whether that is getting a promotion, being a better friend, launching your business or taking your fitness activity to the next level. Playing hard is important because it allows you to disconnect, and to satisfy and grow other parts of your personality – read, dance your heart out, go on holidays.
It’s a freaking fantastic lifestyle. Trust us, there is a lot of proof that supports it.
First of many
We like to think this has been the first of many events. Today is New York but tomorrow might be Miami, San Diego or even Sydney. We will definitely do everything in our power to take the hype across the globe. We are hypers, we don’t give up.